We all know the feeling … You carefully craft an email message containing important information that you really need to share, send out the email, and then – nothing. No responses. No confirmations. Did anyone open it? You’re left wondering if anyone saw your message and whether you need to follow up. Maybe you’re letting your softball team members know about a field change. Maybe you’re telling your book club that the next meeting date has changed. Maybe you’re trying to find out if you’ll be able to provide volunteers for an upcoming activity. Whatever the case, you need to know whether people saw your message, so you can decide whether you need to track people down or whether you’ll just annoy them by repeating what they already know.
I hate that feeling, and I’m not too fond of the extra work of tracking down people, either. That’s why I’m so excited about our new StartingPoints feature, the Email Open Report, which tells you who has – and hasn’t – opened your email. Just log in to the site, and in your message feed, you’ll see an icon that gives you immediate information about how many people have opened your email:
If it’s 100 percent, great! You can be confident that everyone’s gotten the information you were trying to share. If it’s below 100 percent, one click shows you more details:
And then one more click lets you either re-send the message just to those people who haven’t opened it – or see more details so you know exactly who those people are. That way you never have to bother people who’ve already gotten the information with a “reply all” message that doesn’t need to include them.
When we planned and built this Email Open Report feature, we thought people would be most interested in using it to reach back out to people who hadn’t seen their email. The example we envisioned most often was a youth sports coach wondering if team members had heard about a field change or cancellation, who would be able to view the report and then reach out only to the few people who hadn’t seen the message.
But I’ve already heard from one user that seeing the rate of “unopeneds” gave them confidence in other ways, too. This user was lining up drivers for a Girl Scout trip, and hadn’t gotten a large number of volunteers. However, when he looked at the report, he could see at a glance that half the recipients hadn’t opened the message yet, so he knew that when more people opened it, he could count on more drivers volunteering. He was able to relax and wait for more people to sign up as they saw the message, rather than starting the work of recruiting additional drivers one by one. That’s how you can use StartingPoints to make your life easier!